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Marketing management : a strategic decision-making approach /

Mullins, John W.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York : McGraw-Hill, c2008. - xxii, 533 p. : ill. ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .

Previous ed. entered under title.

Includes bibliographical references and index.

ISBN: 9780073529820 (alk. paper) 0073529826 (alk. paper)

LCCN: 2006022082

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M352324 2008

Dewey Class. No.: 658.8/1

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