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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. - 5th Canadian ed. - Homewood, IL : Irwin, 1989. - xx, 808 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references (p. 763-781)

ISBN: 0256073864

LCCN: 88083131

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 1989

Dewey Class. No.: 658.8

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Basic marketing : a managerial approach /