Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
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TextPublication details: Mason, OH : Thomson/South-Western, c2007Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN: 9780324408072Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8/2 LOC classification: HF5415.123 | .S54 2007Online resources: Contributor biographical information | Publisher description | Table of contents only
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Berekum Campus Shelve 2 | Berekum Campus Shelve 2 | STACK C- FRONT | HF5415.123 shi (Browse shelf(Opens below)) | 1 | Available | 0270 |
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Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
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