Normal view MARC view ISBD view

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. (Instructors Manual

TextPublication details: Mason, OH : Thomson/South-Western, c2007Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN: 9780324321487Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8/2 LOC classification: HF5415.123 | .S54 2007Online resources: Contributor biographical information | Publisher description | Table of contents only

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Book	Berekum Campus Shelve 6	Berekum Campus Shelve 6	STACK B- FRONT	HF5415.123adv (Browse shelf(Opens below))		Available		0271

Total holds: 0

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.