Marketing management : foundations and practices / William Lazer, James D. Culley.
Material type: TextPublication details: Boston : Houghton Mifflin Co., c1983Description: xxiv, 869 p. : ill. ; 24 cmISBN: 0395327164Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .L385 1983Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|---|
Book | Berekum Campus Shelve 2 | Berekum Campus Shelve 2 | STACK D- FRONT | HF5415.13.laz (Browse shelf(Opens below)) | 1 | Available | 0298 |
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HF5635.acc Accounting principles / | HF5718.let Let's talk business : improving communication skills / | HF5415.13.bas Basic marketing : a managerial approach / | HF5415.13.laz Marketing management : foundations and practices / | HF5548.8.muc Psychology applied to work : an introduction to industrial and organizational psychology / | HF5635.acc Accounting : what the numbers mean / | HF5635.acc Accounting :What numbers mean |
Includes bibliographical references and indexes.
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