Marketing management :  a strategic, decision-making approach / 
John W. Mullins ... [et al.]. 
 - 5th ed. 
 - Boston, Mass. :  McGraw-Hill,  2005. 
 - xxiv, 520 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072863706 (alk. paper) 
<br/><br/><label>LCCN: </label>2003066459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M352324 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8