Shimp, Terence A. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
Terence A. Shimp. 
 - 7th ed. 
 - Mason, OH :  Thomson/South-Western,  c2007. 
 - xxii, 629 p. :  ill. ;  29 cm. 
<br/><br/> Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780324408072 
<br/><br/><label>LCCN: </label>2005936424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S54 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/2