David l. Kurtz <br/><br/>
Boone  and Kurtz 
Contemporary marketing 
 - 13th ed 
 - Mason, OH :  Thomson South-Western,  2008 
<br/><br/><label>ISBN: </label>9780324543995 9780324543995 9780324543995 9780324543995 9780324543995 9780324543995 9780324543995 9780324543995 
<br/><br/><label>LC Class. No.: </label>HF5415