McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. 
 - 5th Canadian ed. 
 - Homewood, IL :  Irwin,  1989. 
 - xx, 808 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 763-781) 
<br/><br/><label>ISBN: </label>0256073864 
<br/><br/><label>LCCN: </label>88083131  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8