TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Shapiro,Stanley J.
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach 
SN  - 0256073864
AV  - HF5415.13 .M369 1989
U1  - 658.8 20
PY  - 1989///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 763-781)
ER  -