| 000 | 01396cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 14437060 | ||
| 003 | OSt | ||
| 005 | 20220328170013.0 | ||
| 008 | 060703s2008 nyua b 001 0 eng | ||
| 010 | _a 2006022082 | ||
| 020 | _a9780073529820 (alk. paper) | ||
| 020 | _a0073529826 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M352324 2008 |
| 082 | 0 | 0 |
_a658.8/1 _222 |
| 100 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axxii, 533 p. : _bill. ; _c26 cm. |
||
| 490 | 0 | _aMcgraw-Hill/Irwin series in marketing | |
| 500 | _aPrevious ed. entered under title. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0617/2006022082.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0668/2006022082-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c100 _d100 |
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