| 000 | 01172cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 13357877 | ||
| 003 | OSt | ||
| 005 | 20220328173802.0 | ||
| 008 | 030930s2005 maua b 001 0 eng | ||
| 010 | _a 2003066459 | ||
| 020 | _a0072863706 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M352324 2005 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 245 | 0 | 0 |
_aMarketing management : _ba strategic, decision-making approach / _cJohn W. Mullins ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axxiv, 520 p. : _bill. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003066459.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003066459.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c101 _d101 |
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