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| 005 | 20220329151508.0 | ||
| 008 | 041115s2006 ohua b 001 0 eng | ||
| 010 | _a 2004116550 | ||
| 020 | _a0324289561 (student ed. with InfoTrac) | ||
| 020 | _a0324320159 (student ed.) | ||
| 020 | _a0324317182 (instructor's ed. with InfoTrac) | ||
| 040 |
_aDLC _cDLC _dDLC |
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_aHF5821 _b.O34 2006 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006. |
||
| 300 |
_axlviii, 781 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 906 |
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