| 000 | 00874cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 15488022 | ||
| 003 | OSt | ||
| 005 | 20220325134927.0 | ||
| 008 | 081017s2010 njua b 001 0 eng | ||
| 020 | _a9780131866263 | ||
| 020 | _a9780131866263 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2007 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2007 |
||
| 300 |
_axxi, 357p. : _bill. (chiefly col.) ; _c0.39 x 0.39 x 0.39 inches |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 600 | 0 |
_982 _aMarketing |
|
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c97 _d97 |
||