Normal view MARC view ISBD view

Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.]. - 5th ed. - Boston, Mass. : McGraw-Hill, 2005. - xxiv, 520 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0072863706 (alk. paper)

LCCN: 2003066459

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M352324 2005

Dewey Class. No.: 658.8

Print
Request article
Add to your cart (remove)
Suggest for purchase
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Button Styles

Marketing management : a strategic, decision-making approach /