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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

Contributor(s): Walker, Orville CMaterial type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005Edition: 5th edDescription: xxiv, 520 p. : ill. ; 26 cmISBN: 0072863706 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M352324 2005Online resources: Publisher description | Table of contents

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode	Item holds
Reference	Berekum Campus Shelve 6	Berekum Campus Shelve 6	STACK A- FRONT	HF5415.13.msr (REF) (Browse shelf(Opens below))		1	Not for loan		0252

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Includes bibliographical references and index.

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