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Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 4th ed. - Mason, Ohio : Thomson/South-Western, c2006. - xlviii, 781 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0324289561 (student ed. with InfoTrac) 0324320159 (student ed.) 0324317182 (instructor's ed. with InfoTrac)

LCCN: 2004116550

Subjects--Topical Terms:
Advertising.
Advertising media planning.

LC Class. No.: HF5821 / .O34 2006

Dewey Class. No.: 659.1

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