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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard JMaterial type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, c2006Edition: 4th edDescription: xlviii, 781 p. : ill. ; 29 cmISBN: 0324289561 (student ed. with InfoTrac); 0324320159 (student ed.); 0324317182 (instructor's ed. with InfoTrac)Subject(s): Advertising | Advertising media planningDDC classification: 659.1 LOC classification: HF5821 | .O34 2006

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode	Item holds
Book	Berekum Campus Shelve 2	Berekum Campus Shelve 2	STACK C- FRONT	HF5821.adv (Browse shelf(Opens below))		1	Available		0255

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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.