Normal view MARC view ISBD view

Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2007 - xxi, 357p. : ill. (chiefly col.) ; 0.39 x 0.39 x 0.39 inches

Includes bibliographical references and index.

ISBN: 9780131866263 9780131866263

Subjects--Personal Names:
Marketing

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5415.123 / .C58 2007

Dewey Class. No.: 659.1

Print
Request article
Add to your cart (remove)
Suggest for purchase
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Button Styles

Integrated advertising, promotion, and marketing communications /