Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2007Edition: 3rd edDescription: xxi, 357p. : ill. (chiefly col.) ; 0.39 x 0.39 x 0.39 inchesISBN: 9780131866263; 9780131866263Subject(s): Marketing | Communication in marketing | AdvertisingDDC classification: 659.1 LOC classification: HF5415.123 | .C58 2007
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
Reference
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Berekum Campus Shelve 6 | Berekum Campus Shelve 6 | STACK A- FRONT | HF5415.123clo (REF) (Browse shelf(Opens below)) | 1 | Not for loan | 0247 |
Total holds: 0
Includes bibliographical references and index.
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