Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
Material type:
TextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/1 LOC classification: HF5415.13 | .M352324 2008Online resources: Table of contents only | Publisher description
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | Item holds |
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Reference
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Berekum Campus Shelve 6 | Berekum Campus Shelve 6 | STACK A- FRONT | HF5415.13.mar (REF) (Browse shelf(Opens below)) | 1 | Not for loan | 0250 |
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| G116.bra (REF) A world regional geography : the new global order / | HF5415.kur Boone and Kurtz | HF5415.123clo (REF) Integrated advertising, promotion, and marketing communications / | HF5415.13.mar (REF) Marketing management : a strategic decision-making approach / | HF5415.13.msr (REF) Marketing management : a strategic, decision-making approach / |
Previous ed. entered under title.
Includes bibliographical references and index.
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