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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK C- FRONT Call number: HF5415.123 shi.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. (Instructors Manual

by Shimp, Terence A | Laurie A. Babin | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK B- FRONT Call number: HF5415.123adv.

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