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Basic marketing : a managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

By: McCarthy, E. Jerome (Edmund Jerome)Contributor(s): Shapiro, Stanley J | Perreault, William DMaterial type: Text

TextPublication details: Homewood, IL : Irwin, 1989Edition: 5th Canadian edDescription: xx, 808 p. : ill. (some col.) ; 25 cmISBN: 0256073864Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1989

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode	Item holds
Book	Berekum Campus Shelve 2	Berekum Campus Shelve 2	STACK D- FRONT	HF5415.13.bas (Browse shelf(Opens below))		1	Available		0287

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Includes bibliographical references (p. 763-781)

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Basic marketing : a managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.