Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005Edition: 5th edDescription: xxiv, 520 p. : ill. ; 26 cmISBN: 0072863706 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M352324 2005Online resources: Publisher description | Table of contents
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | Item holds |
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Berekum Campus Shelve 6 | Berekum Campus Shelve 6 | STACK A- FRONT | HF5415.13.msr (REF) (Browse shelf(Opens below)) | 1 | Not for loan | 0252 |
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| HF5415.kur Boone and Kurtz | HF5415.123clo (REF) Integrated advertising, promotion, and marketing communications / | HF5415.13.mar (REF) Marketing management : a strategic decision-making approach / | HF5415.13.msr (REF) Marketing management : a strategic, decision-making approach / |
Includes bibliographical references and index.
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