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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2007Edition: 3rd edDescription: xxi, 357p. : ill. (chiefly col.) ; 0.39 x 0.39 x 0.39 inchesISBN: 9780131866263; 9780131866263Subject(s): Marketing | Communication in marketing | AdvertisingDDC classification: 659.1 LOC classification: HF5415.123 | .C58 2007

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Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode	Item holds
Reference	Berekum Campus Shelve 6	Berekum Campus Shelve 6	STACK A- FRONT	HF5415.123clo (REF) (Browse shelf(Opens below))		1	Not for loan		0247

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Previous	BX1959.3.com (REF) Compendium of the Catechism of the Catholic Church	G116.bra (REF) A world regional geography : the new global order /	HF5415.kur Boone and Kurtz	HF5415.123clo (REF) Integrated advertising, promotion, and marketing communications /	HF5415.13.mar (REF) Marketing management : a strategic decision-making approach /	HF5415.13.msr (REF) Marketing management : a strategic, decision-making approach /