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		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E \| Baack, Donald. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2007Availability: Items available for reference: Berekum Campus Not for loan (1) . Collection(s): STACK A- FRONT Call number: HF5415.123clo (REF). Request article Add to cart (remove)
		Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A \| Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK C- FRONT Call number: HF5415.123 shi. Place hold Request article Add to cart (remove)
		Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. (Instructors Manual by Shimp, Terence A \| Laurie A. Babin \| Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications. Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK B- FRONT Call number: HF5415.123adv. Place hold Request article Add to cart (remove)

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