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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2007Availability: Items available for reference: Berekum Campus Not for loan (1) . Collection(s): STACK A- FRONT Call number: HF5415.123clo (REF).

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for reference: Berekum Campus Not for loan (1) . Collection(s): STACK A- FRONT Call number: HF5415.13.mar (REF).

Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Walker, Orville C.

Series: McGraw-Hill/Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 2005Online access: Publisher description | Table of contents Availability: Items available for reference: Berekum Campus Not for loan (1) . Collection(s): STACK A- FRONT Call number: HF5415.13.msr (REF).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for reference: Berekum Campus Not for loan (1) . Collection(s): STACK A- FRONT Call number: HF5415.pri(REF).

Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv | Levy, Michael, 1950-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008Online access: Publisher description | Table of contents only Availability: Items available for reference: Berekum Campus Not for loan (1) . Collection(s): STACK A- FRONT Call number: HF5415.mar(REF).

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK C- FRONT Call number: HF5415.123 shi.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. (Instructors Manual

by Shimp, Terence A | Laurie A. Babin | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK B- FRONT Call number: HF5415.123adv.

Basic marketing : a managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Shapiro, Stanley J | Perreault, William D.

Edition: 5th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, 1989Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK D- FRONT Call number: HF5415.13.bas.

Marketing management : foundations and practices / William Lazer, James D. Culley.

by Lazer, William | Culley, James D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin Co., c1983Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK D- FRONT Call number: HF5415.13.laz.

Using hospital space profitably / [edited by] I. Donald Snook, Jr., Kathryn M. Ruck.

by Snook, I. Donald | Ruck, Kathryn M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Rockville, Md. : Aspen Publishers, 1987Availability: Items available for reference: Berekum Campus Not for loan (1) . Collection(s): Call number: RA965.5usi REF.

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