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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2007Availability: Items available for reference: Berekum Campus Not for loan (1) . Collection(s): STACK A- FRONT Call number: HF5415.123clo (REF).

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK C- FRONT Call number: HF5821.adv.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK C- FRONT Call number: HF5415.123 shi.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. (Instructors Manual

by Shimp, Terence A | Laurie A. Babin | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Berekum Campus (1) . Collection(s): STACK B- FRONT Call number: HF5415.123adv.

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